Colorful transformation that proves the power of paint
Welcome to one of the most ambitious Let’s Colour projects so far! An area that was neglected for too long, an area that wasn’t suitable for living, and an area that was even close to being demolished – was fully transformed by the power of paint!
This event by numbers
Liters of paint
A place once avoided by everyone today is the main city attractio
This neighborhood was once considered a dead-end which was avoided by everyone – both the locals and the tourists. This made the lives of the local residents very challenging; the local economy suffered, many families wanted to move out, and the worst thing was – the people were ashamed of admitting they lived there. After months of transformation, the neighborhood became the main city landmark that attracts everybody! Now, the local residents no longer think about moving out, as they feel quite proud to live here.
With paint came a new hope. Many local residents are now inspired to open cafés, flower stores, craft shops, and local touristic guides will start to organize the tours for everyone to visit the neighborhood and experience the colors first hand. All this will have a great impact on the local economy and opens up new opportunities for the local residents. This video is just one example of the new entrepreneurial spirit flourishing on the Colorful Hill...